Alex Mendoza grew up in Royal Oaks, California where he got his start in the industry from playing video games such as Fortnite and Call of Duty. In 2018, he used that passion for gaming to create SNSG and expanded his brand to content creation and now music.

Taking inspiration from content creators such as YouTube sensation Mr. Beast and the rap group Dough Boyz Cash Out. SNSG, combines his skill for gaming, and his love for music to create opportunities for himself.